Making Category Entry Points sizzle for the C-Suite
Bamboozled’s Category Entry Points project for Just Eat contained a lot of data – after all, there are a LOT of reasons why people order food to be delivered!
But of course, stakeholders outside the insights department aren’t likely to dig into all the detail. Bamboozled took an innovative approach to activation, using different formats to capture the attention of different audiences.
The brief to us was clear: an explainer that brought the “sizzle” to the C-Suite, many of whom wouldn’t even have heard of Category Entry Points.
Our video explained the concept, shone a spotlight on the key opportunities for Just Eat and enticed viewers to look up the full report to get more detailed insights.
Listen to Mark chat about the project
"Exactly the sort of input we need to be doing more of in the business. It's super clean, clear and easy to understand"
A summary of Bamboozled’s Category Entry Points project that explained the concept, captured the key insights and datapoints, and promoted the full report.
Deliverable:
Clients:
Insights Lead, Just Eat Takeaway