The (really big) conference showstopper
As one of the world’s biggest snacks manufacturers, PepsiCo has a say in shaping the future of snacking.
When the leadership team were gathering for a conference to plan this future, the Strategic Growth Insights team asked us to turn their research into an explainer that would inspire and energise everyone in the room.
Oh, and one other thing: could it be five meters high and work on three separate walls at the same time?
Our explainer was purpose-built to fit the dimensions of the room, with each screen showing something different to tell a larger story.
Listen to Dan and Mark chat about the Pepsi project
“Thank you for your time and effort on creating the 2030 future of snacks video. We loved the agility and willingness to get it done from your team, and the quality of the output reflected all the hard work put in. The video played to our top 200 leaders and got a round of applause at the end. Well done!”
A summary of Pepsi’s Snacking 2030 strategy in one, 360 degree, immersive three minute explainer video.
Client:
Deliverable:
Senior Director, Strategic Growth Insights Europe